Reprocess a Good or Service They Buy Before Selling It Again to the Next Buye
Quiz 1
Question 1
one / 1 pts
Co-ordinate to one of the globe's largest publishers, it was unprepared for contempo increases in the need for books about personal security. If the publisher had _____, it would have been prepared for the increase in demand.
shifted funds from its product evolution department
noticed changes in ethnic composition
Correct!
tracked environmental trends every bit a part of its ongoing operation
noticed changing demographics
created an operational plan
Question two
1 / 1 pts
The gear up of values, ideas, and attitudes of a homogeneous grouping of people that are transmitted from one generation to the next is called:
ethics.
reference groups.
social class.
morals.
Correct!
culture.
Question 3
i / 1 pts
A _____ is formed by the merging of ii previously separate units into a single household.
shifting family
mature household
traditional household
Correct!
blended family unit
merging household
Question 4
one / one pts
The development of regional marketing plans was the result of:
cutbacks in advertising budgets.
reductions in interstate business organisation barriers.
decentralization of corporate decision making.
Right!
recognition of geographic differences in product preferences.
the influence of international marketers.
Question five
one / 1 pts
The top management of ABC Corp. is committed to supporting a unified marketing strategy that delivers value to the consumer. That delivery is shared by all the departments in the visitor and extends down to the sales clerks in the visitor'south stores. This reflects:
both the Strategic and Macro Environments
the Micro Environs
the Macro Environment
Correct!
the Internal Environment
the Strategic Environment
Question vi
1 / 1 pts
In 2002, executives at McDonald's became concerned almost Subway specifically targeting their comparative advertisements confronting McDonald'south. These executives chop-chop approved a study that revealed the ads were in fact eating into McDonald's market share. To counter this threat, McDonald's decided to cut their prices and promote more heavily. McDonald's and its executives were engaged in:
Correct!
both monitoring and adapting to the environment.
modifying the surround.
monitoring the environs.
both monitoring and modifying the environment.
adapting to the surroundings.
Question 7
one / 1 pts
Two consumer market trends that Disney has identified in the last ii decades are "higher gustatory modality points" (due east.g., faster roller coasters) and "shorter family vacations". In which attribute of Disney's marketing environment do these trends reside?
Macro-cultural
Macro-customer
Right!
Micro-client
Micro-competitor
Macro-demographic
Question 8
i / one pts
Campbell'southward Soup's introduction of its microwavable Soup at Manus and its Chunky Soups line as additions to its market-leading line of condensed soups is an instance of a company's attempt to _______ the environment.
Attack
Modify
Dominate
Correct!
Suit to
Constrain
Question ix
i / 1 pts
Which of the post-obit has the about touch on and is the most anticipated macro-ecology trend marketers are currently enlightened of in the U.S. marketplace?
The steady growth of the economy and consumer confidence.
The decreasing diversity, or homogenization, of the U.South. population.
Increasing materialism as the average historic period of the population increases.
The population migration towards the "sunbelt."
Right!
The "graying" of America.
Question 10
1 / 1 pts
Frankie landed a great task, making $100,000 per yr. Unfortunately, his existent income is worth merely $eighty,000. Frankie's "real" yearly salary is lower due to _______, which is measured past the _______.
Inflation, Index of Consumer Conviction
Disposable Income, Consumer Price Index
Disposable Income, Income Taxation Rate
Correct!
Inflation, Consumer Price Index
Consumer Expectations, Alphabetize of Consumer Conviction
Quiz two
Question 1
1 / 1 pts
Consumer _____ refers to the personal, social, and economic significance of a purchase.
acculturative response
aspiration
Right!
involvement
selective perception
motivation
Question 2
1 / ane pts
Chris saw commercials on television for a new scrapbook store which claimed to have the latest in scrapbook supplies and to provide top quality client service. Since Chris knew that his sister'south birthday was coming up soon and her favorite hobby is making scrapbooks for her friends and family, he decided to go detect a souvenir for her. Chris was completely overwhelmed past the merchandise and didn't take a very practiced idea of what supplies his sis already owned, but the salesperson who helped him was able to show him some brand new products his sister was very unlikely to take already. Chris really didn't expect this extra assist, since the store was very busy at the fourth dimension, merely he was happy that his sis was thrilled with her gifts. Which of the post-obit terms would best draw Chris's assessment of his experience in the store?
Alternative evaluation
Correct!
Customer delight
Customer Satisfaction
High involvement
Customer dissatisfaction
Question 3
1 / 1 pts
Raul overheard 1 of his co-workers in a telephone conversation say, Thanks for taking my call so quickly. I'd like to order number 1284H, the All-American Ashlee Simpson lip-synching doll. Can I use the piece of cake pay plan? The co-worker was in which phase in the consumer purchase decision process?
Correct!
purchase determination
trouble recognition
alternative evaluation
post purchase evaluation
information search
Question 4
1 / 1 pts
Holly is a freshman in college and decides to go grocery shopping for the get-go time. When selecting her groceries, she chooses almost notwithstanding brands that her mom always buys. This is an example of which influence on consumer-decision making?
Marketing Mix
Psychological
Situational
Lifestyle
Correct!
Socio-Cultural
Question 5
one / i pts
Cassidy devotes every Sun afternoon to doing chores around the business firm. She uses this time to make clean, do laundry, and mow the lawn. This is an example of _____ time.
Correct!
Committed
Devoted
Gratis
Contracted
Personal
Question vi
1 / 1 pts
How might a marketing manager for a manufacturer of turboprop engines used in private jet planes use the N American Industry Nomenclature (NAICS) system to help with his marketing planning?
Right!
He could record the NAICS numbers for each of his house's best customers, and then obtain lists of companies with the same NAICS numbers.
He could go to a library to find the NAICS numbers for all government units – federal, country, and local.
He could not use the NAICS arrangement considering it is a dated concept that has no electric current usefulness.
He could identify all NAICS numbers that do not reflect the classifications of his firm'southward customers.
He could poll his field sales organization to see if his visitor's sales representatives know what NAICS numbers mean.
Question 7
i / one pts
Sarah Salesrep is brand new to her job selling "lifetime" printers that never demand replacement ink cartridges. The problem is that these printers cost ten times more than than a regular printer, so it is difficult to go prospective buyers to understand the cost savings of buying it. To suspension through the barrier and begin making sales, Sarah should use a _______ assay that highlights her printer'southward lower _______ cost.
Right!
value; operating
value; initial buy
value; switching
vendor; operating
vendor; life-bicycle
Question viii
1 / 1 pts
_____ reprocess a good or service they buy before selling it again to the next buyer.
Retail firms
Correct!
Industrial firms
Government agencies
Reseller firms
Wholesalers
Question ix
1 / 1 pts
The N American Industry Classification Organisation (NAICS) permits a house to:
larn the names of the purchasing agents of all prospective customers.
Correct!
find the NAICS codes of its nowadays customers and then obtain NAICS-coded lists for similar firms.
conduct an industry-wide SWOT analysis to determine internal strengths and weaknesses of current and prospective competitors.
engage in benchmarking with companies manufacturing and/or marketing similar products.
sell to any company within North America as long as information technology is not a monopoly.
Question ten
1 / one pts
ABC Corporation reorders ten new Dell computers every yr (same model, same specifications). This year they decided to buy five more Dell computers than usual. Which type of decision "buy class" is this?
modified purchase
modified re-buy
new modified buy
Right!
straight re-buy
new purchase
Quiz iii
Question 1
1 / ane pts
Build-A-Behave Workshop provides unique service to each individual customer. They are able to do this through an efficient associates line-like experience in which customers choose which features (bows, hats, accessories, etc.) to add to their stuffed beast. Build-A-Deport's targeting strategy is:
mass marketing
concentration
product benefit
Correct!
mass customization
compatibility
Question ii
i / 1 pts
Assume 34% of people aged 18-24 in the United States are enrolled in higher or graduate school. Farther assume 31.7% of people aged 18-24 in Florida are enrolled in college or graduate schoolhouse. What is Florida's index for the number of people anile eighteen-24 enrolled in higher or graduate school?
Correct!
93
317
107
.93
.107
Question 3
1 / 1 pts
I advantage of a marketplace-product grid is that it tin can be used to:
relate the production life cycle to consumer demand.
Right!
relate likely sales of products to prospective market place segments.
select representative samples of consumers for marketing enquiry studies.
brand optimal decisions under conditions of uncertainty.
screen many new production ideas in lodge to select the 1 with all-time long-run market potential.
Question 4
1 / ane pts
Australia-based Renewable Energy Ltd. sells a device that converts manure into free energy. I of the $10 million devices is capable of generating energy equal to $2 million of natural gas per year. The company believes its target market is fabricated up primarily of fertilizer manufacturers. It should use which of the following approaches to target prospective customers?
Correct!
NAICS code.
past buy history.
geographic.
psychographics.
purchase location.
Question 5
one / 1 pts
7th Heaven is a television evidence that is designed to accept a broad appeal to a broad number of groups. It is a testify that is appropriate to lookout man with young children without having to worry about being embarrassed. It is a show that teaches the importance of moral values by showing teens on the show learning to cope with real-life issues without beingness too moralistic. It appeals to an older market because information technology is reminiscent of TV dramas of previous decades. This WB television show is an example of:
multiple products with multiple market segments.
Correct!
one product with multiple market segments.
synergy.
mass customization.
none of the in a higher place.
Question six
1 / 1 pts
Marketers employ market sectionalization:
to develop specific marketing actions related to the iv P's.
to relate supply to demand in economic terms.
to increment overall sales, profits and/or other organizational goals.
to link market needs to an organization's marketing program.
Right!
to do all of the above.
Question 7
1 / i pts
A perceptual map can be used to identify a firm's product in terms of how closely it fits the "ideal" and where it fits in relationship to competitors. The map is based on perceptions of:
independent rating organizations such equally Consumer Reports.
intermediaries.
competitors, consumers, and the firm itself.
competitors.
Correct!
consumers.
Question 8
i / one pts
Chingy's Shoelace Company sells all sorts of shoelaces. In the by, Chingy's has advertised in "Gym Shoe Weekly", a specialty magazine read by dedicated gym shoe enthusiasts. In an try to increase sales, Chingy'south has decided that it volition now annunciate in the magazine "Anybody" which has a huge following of readers from all different backgrounds. Chingy's hopes that potential consumers of their products notice it when they come up beyond the Chingy's advertisement in "Everyone." Chingy'south has shifted its strategy from _____ to _____.
Assignment; Fine Tuning
Distinctiveness Across; Homogeneity Inside
Self Selection; Selective Targeting
Correct!
Selective Targeting; Cocky Selection
Homogeneity Within; Distinctiveness Beyond
Question nine
1 / i pts
When cell phones were get-go inbound the market, they were relatively big and reception was undependable. All cell phones were essentially the aforementioned. But every bit the engineering developed, many competitors entered, introducing features unique to their phones. Today, cell phones are only a small fraction of the size and weight of their predecessors. Consumers tin can buy prison cell phones with color screens, cameras, Internet access, daily planners, or phonation activation (and any combination of these features). The history of the cell phone demonstrates what marketing trend?
Right!
Markets evolve toward greater heterogeneity over fourth dimension.
Product diversity declines as more than market segments develop.
Technology advances are near always introduced by market leaders.
Market segmentation usually forces existing companies out of business.
New competitors seldom bring innovation into an existing market.
Question 10
i / 1 pts
Tommy'southward Toy Box is a toy and game retailer that is trying to decide on a location for their newest shop. Their first idea is Happy Valley, Florida, considering they believe that there are a large number of families with young children. To notice out, Tommy looks to the A.C. Nielsen Designated Market Areas. He finds that in the Happy Valley area 27% of households have 1 or more children under 16. He then finds that 11% of households in the U.Due south. take at least one child under 16 and xv% of U.Southward. households have no children at all. What is the alphabetize value for Happy Valley households with young children?
180
136
41
Correct!
245
56
Midterm 1
Question 1
i / 1 pts
Mo' Chicken is a restaurant specializing in craven dishes. Direction is currently thinking most opening a new restaurant in North Central Florida. After conducting some research, Mo' Chicken saw that the urban center of Gainesville was the largest segment, and then they didn't even bother to consider other factors or other locations. Now other restaurant chains are likewise moving into Gainesville, creating intense competition. What happened to Mo' Chicken?
Lack of Compatibility
Excess Toll
Points of Departure
Majority Fallacy
Points of Parity
Question 2
1 / 1 pts
Pear Tech is trying to proceeds more market share in the personal reckoner category. Pear Tech engineers buy an Apple figurer and take information technology apart to see how it works. What has Pear Tech done to learn more about its competitor?
Contrary engineering
Mystery shopping
Industrial espionage
Insider trading
Trade secret theft
Question 3
1 / 1 pts
Afternoon is a restaurant in Gainesville that is known for its delicious brunch card. Unlike some other bigger restaurants in boondocks, this modest business prepares their meals with local products that they go from Alachua farmers. In exchange for the craven eggs from "Happy Farm", Afternoon gives the farmer free meals at Afternoon. Such trade betwixt the ii businesses is knows equally what?
Customer Value
Collusion
Possession Utility
Barter
Marketing Mix
Question 4
i / 1 pts
Consumerism refers to
a collaborative effort between buyers and sellers to create an exchange where each benefit.
the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
Correct!
the grassroots motility started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions.
conducting business in a style that protects the natural environs while making economic progress.
a movement of conspicuous consumption that began when Earth War Ii concluded.
Question 5
ane / 1 pts
Two of import advantages of secondary data are that they are
highly apparent and up-to-engagement.
Correct!
inexpensive or gratuitous and relieve time.
cheap and up-to-engagement.
upward-to-date and supply all relevant categories of data.
tailor-fabricated to specifications and relatively cheap.
Question 6
1 / i pts
The legal concept of "let the buyer beware," which was pervasive in the American business culture earlier the 1960s, is referred to as
c'est la vie.
carpe diem.
quid pro quo.
mea culpa.
Correct!
caveat emptor .
Question vii
i / one pts
Brandon is looking to buy a new car for his luxury pizza delivery business concern, and he wants to become the best value. He conducts the following value assay. Which auto should Brandon choose?
| BMW | Mercedes | Audi | |
| Purchase Toll | $350,000 | $175,000 | $98,000 |
| Annual Fuel Toll | $1,000 | $500 | $200 |
| Lifetime | 10 years | 5 years | ii.5 years |
| Lifecycle Price (10 years) | ? | ? | ? |
[Note: This question contains a tabular array with four columns and five rows. If your tabular array does not appear or is incomplete, notify your proctor immediately and request that they take a screenshot for the incident report.]
Either Mercedes or Audi
Either BMW or Mercedes
Right!
Mercedes
BMW
Audi
Question 8
1 / 1 pts
Victoria recently opened a new shop where she makes and sells trendy shoes. She has found that her trendy shoes are in high demand, and then she makes equally many shoes as possible, without bothering to market her store to the public. This state of affairs describes a orientation, with an focused approach
sales; outwardly
product; outwardly
sales; inwardly
market; inwardly
Correct!
production; inwardly
Question 9
1 / one pts
The three types of organizational purchase classes are
straight buy, barter, and countertrade.
Right!
new buy, directly rebuy, and modified rebuy.
consumer products, industrial goods, and services.
industrial, reseller, and government.
users, influencers, and deciders.
Question 10
1 / ane pts
The societal marketing concept
involves conducting business in a way that protects the natural environment while making economic progress.
actively tries to understand customer needs and satisfy them while satisfying the house's goals.
is the moral principles and values that govern the actions and decisions of an organization.
is the idea that organizations are role of a larger society and are answerable to that society for their actions.
Correct Respond
is the view that an organization should satisfy the needs of consumers in a mode that provides for society'south well-being.
Question 11
1 / ane pts
Combinations of the marketing mix that reflect the unique attitudes, ancestry, advice preferences, and lifestyles of unlike races are referred to every bit marketing programs.
Correct!
multicultural
panethnic
generational
regional
cross-cultural
Question 12
ane / 1 pts
The extraction of hidden predictive data from large databases to detect statistical links between consumer purchasing patterns and marketing actions is referred to as
big information.
information extraction.
Correct!
data mining.
predictive analysis.
database management.
Question thirteen
Original Score: 1 / 1 pts
Sally's Shampoos is testing a new line of shampoos to determine which i leaves the hair most manageable. In gild to exercise so, they have five test shampoos formulated with five different types of oil. Each is tried by ten unlike women in a salon setting. Afterward, each of the women combs out her hair and rates how manageable information technology is on a 1-10 scale. The results of the experiment evidence that the shampoo containing Moroccan oil has the highest manageability rating. Which of the following is the experimental contained variable in this experiment?
The salon setting
The ratings of manageability
The colour of the shampoos
The women who tested the shampoos
Correct!
The blazon of oil
Question xiv
ane / i pts
Kathy used to love microwave popcorn until she realized she hated cleaning the bowl after eating it all. She and then discovered Orville pop-upwardly bowls. Kathy loves how afterward microwaving the popcorn, information technology is already in an piece of cake-to-apply dispensable bowl – and she doesn't have to practice whatever dishes! What type of utility discussed in lecture does the Orville pop-up basin possess?
Possession
Place
Correct Reply
Form
Convenience
Fourth dimension
Question 15
1 / 1 pts
A researcher at the Academy of Florida shows a series of x video advertisements, including an ad for Gatorade, to a group of twenty students. Afterwards playing the ads, the researcher poses the question, "Which sports drinkable brand did you lot see advertised?" This memory question is an example of:
Stimulus discrimination
Recognition
Stimulus generalization
Costless Recall
Correct!
Cued Retrieve
Question 16
i / 1 pts
Which of the following atmospheric condition are necessary for marketing to occur?
an power to come across a trend within an environmental force, a production, and an affordable and actionable advertising campaign
parties with cash or credit, a product, a reasonable cost, and a place to brand an commutation
a quality product, a fair price, a clever method of promotion, and a identify where a customer tin can buy the product
a changing surround, a method of assessing needs, a way to communicate, and an exchange location
Correct!
ii or more than parties with unsatisfied needs, a desire and an ability to satisfy them, a way to communicate, and something to substitution
Question 17
ane / 1 pts
Consumer behavior refers to
the aspects of a consumer's controlling processes that cannot be measured.
those purchasing behaviors that result from (1) repeated experience and (2) reasoning.
the five stages a buyer passes through in making choices nearly which product and service to investigate, purchase, and eat.
the mental and social processes related to purchasing that are innate in a person from birth.
Correct!
the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
Question xviii
Original Score: 1 / 1 pts
Summer is very particular when purchasing personal care products. She especially loves to buy skin-care lotions that prevent wrinkles, and she enjoys personalized shampoos designed for her specific pilus type and scent preferences. Summertime is exhibiting which of the post-obit cultural values?
- Youthfulness
II. Fourth dimension-orientation
III. Materialism
4. Hereafter-orientation
5. Individualism
I and V just
Right Answer
I, III, and V but
I and III merely
III and 5 only
I, IV, and 5 only
Question 19
1 / 1 pts
Lifestyle refers to
Right!
a way of living that is identified by how people spend their time and resources, what they consider of import in their environment, and what they think of themselves and the world effectually them.
the similar values, interests, and behaviors that members of society share.
a cocky-defined identification of belonging to a lower, lower-heart, eye, upper-middle, or upper form in terms of values, attitudes, and beliefs.
the gear up of behaviors that is a result of spending one'south fourth dimension and coin as one pleases.
a mode of living that is defined by one's personal moral philosophy.
Question 20
1 / one pts
Patrick works at a superlative police force business firm. The contract he signed stated that he earns $five,000 bi-weekly. When Patrick sees his start paycheck, it is for $4,000 after taxes. After all his other bills are paid, Patrick all the same has $ane,000 left to himself. The corporeality that he sees on his paycheck ($4,000) is which type of consumer income?
Gross Income
Real Income
Discretionary Income
Correct!
Disposable Income
Spending Income
Question 21
ane / ane pts
Head-to-head positioning requires a product to
compete against very similar products from its own visitor.
compete with competitors on similar production attributes simply in a different market.
Correct!
compete with competitors on like product attributes in the aforementioned market.
compete with products from competitors of the same size and land of origin.
compete against a single competitor with an identical offering.
Question 22
1 / 1 pts
It is winter in Chicago and record low temperatures are expected in the coming weeks.Uggshas predicted an influx of customers looking for stylish but warm boots for the winter. In preparation for producing these actress pairs of boots,Uggsordered an extra shipment of faux fur fromFurs R Usto make sure that they had enough materials. What accounts for the sales of faux fur in this scenario?
More Formal Determination Process
Right!
Derived Demand
More Specific Criteria
Relationship Marketing
Larger Decision Making Unit
Question 23
1 / ane pts
Consumers' sensation of plastic waste in the United States has risen tremendously. Every bit a event, the company United nations-litter has eliminated all plastic in its packaging and sells simply biodegradable straws and cups. By keeping up with environmental concerns and recognizing that customers are now more than mindful nigh plastic waste, Un-litter has been the environment.
Controlling
Modifying
Threatening
Correct!
Adapting to
Constraining
Question 24
1 / 1 pts
A marketplace-product grid is a framework to relate the to products offered or potential marketing actions by an arrangement.
full anticipated profit from specific groups of buyers
marketplace share of the closest competitor
Correct!
market segments of potential buyers
total anticipated revenue from specific groups of buyers
marketing objectives of potential products
Question 25
1 / 1 pts
In 1962, President John F. Kennedy outlined a Consumer Pecker of Rights that codified the ideals of exchange between buyers and sellers. Which of the following is one of the primary principles?
right to be treated without prejudice
Right!
right to be informed
correct to privacy
right to be compensated for production defects
right to exist treated with respect
Question 26
one / 1 pts
Vivian makes a living equally a freelance photographer. Yesterday, she spent 6 hours on assignment fromNational Geographicphotographing Moroccan architecture. When she returned to her hostel, for ii hours she did laundry and packed her bags for departure the next morning. Wearied, Vivian napped from five to viii:30 pm before she met her friends at a jazz bar where she spent two.5 hours. How many hours of personal time did Vivian take in this scenario?
viii hours
Correct Answer
3.5 hours
2.5 hours
6 hours
four.5 hours
Question 27
1 / 1 pts
Megan was in accuse of planning leap break for her friends. Later on rating each location and aspect importance on a one-10 scale, it was time for Megan to make a decision. Co-ordinate to the multi-aspect model, where should Megan and her friends get for bound interruption?
| Key West | Colorado | London | Importance | |
| Cost | 8 | 7 | four | 8 |
| Hotel | ix | 8 | ix | 7 |
| Excursions | 7 | nine | 10 | 9 |
| Flight Time | 8 | vii | 10 | two |
[Note: This question contains a tabular array with five columns and five rows. If your table does not announced or is incomplete, notify your proctor immediately and request that they take a screenshot for the incident report.]
Correct Reply
Colorado
Cardinal West
Either Central West or Colorado
Either Fundamental Westward or London
London
Question 28
1 / i pts
A brewery in the state of Florida but announced new biodegradable rings to hold their half dozen packs. These new rings degrade speedily, greatly reducing the risk of killing fish, like traditional plastic ones do. The brewery'south activeness is an instance of:
Consumerism
Right!
Green Marketing
Greenwashing
Climate Change
Free energy Conversation
Question 29
1 / 1 pts
The attempt to meet today'southward (global) economic, environmental, and social needs without compromising the opportunity for future generations to run into theirs is referred to equally
cause marketing.
Correct!
sustainable marketing.
environmental marketing.
recycling.
recycle marketing.
Question xxx
1 / 1 pts
Lauren has started going to the gym more regularly. About a month ago, she ordered a new pair of leggings from Lululemon. She loved them so much that she decided to order another pair 2 weeks agone. She has gone to the Lululemon website a few more than times to look at their other clothes, simply she hasn't ordered anything else. For the concluding few days, Lauren has seen many Lululemon ads on Facebook, Instagram, and other websites. Interestingly, Lauren's friends take non been seeing any Lululemon ads on the web. Lululemon is using what strategy to annunciate to Lauren?
Differentiation
Social targeting
Cocky choice
Adaptation
Correct!
Selective targeting
Question 31
ane / 1 pts
ExxonMobil targets consumers that fill upward their gas tanks more than than once a week with its Hunt Visa fuel card. Hither, ExxonMobil is using which segmentation variable?
Correct!
behavioral
psychographic
demographic
socio-economical status (SES)
attitude toward energy conservation
Question 32
1 / one pts
The deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers is referred to every bit
a make-buy decision.
heir-apparent-seller reciprocity.
buyer evolution
Correct!
supplier evolution.
a supply partnership.
Question 33
1 / 1 pts
The Net of Things (IoT) refers to
Right!
the network of products with connectivity-enabled electronics.
technological specifications that identify admission to networks.
technological breakthroughs that allow major innovation to occur.
an explosion in interest in advanced analytics.
the conventionalities in engineering equally a driver of success in the market place.
Question 34
1 / 1 pts
In the toothpaste category, Colgate has a toothpaste called Total Plus Whitening. Colgate advertises that this is the simply toothpaste clinically proven to whiten teeth and also provide 12-60 minutes protection that helps reduce cavities, prevent gingivitis, reduce plaque, control calculus buildup, and fight bad jiff. Colgate'south approach to positioning is based on:
Specific Use
User Category
Right!
Product Benefit
Product Category
Product Characteristic
Question 35
one / 1 pts
Eric has flavour tickets to Atlanta Braves games. He is not normally one to consume unhealthy foods. When he goes to the games, however, he sees the players on the field, hears the fans cheering, and smells hot dogs, burgers, pretzels, and popcorn. He cannot resist and orders something from the concession stands. This describes what influence on consumer conclusion making?
Socio-Cultural
Family unit Socialization
Marketing Mix
Political
Correct!
Situational
Question 36
i / ane pts
Human relationship marketing refers to
the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings and so that buyers volition choose them in the marketplace.
exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party.
the conventionalities that it is easier and less expensive to observe new customers than to retain old ones.
the selection and the assignment of a house'southward personnel for a specific product or product line to a group of electric current or prospective customers.
Correct!
the linking of the arrangement to its private customers, employees, suppliers, and other partners for their mutual long-term benefits.
Question 37
ane / 1 pts
Although the U.Due south. Justice Department frowns on because it restricts the normal performance of a free market, information technology is nevertheless legal for two companies to have an understanding to buy one another's products.
tying agreements
Correct!
reciprocity
supply partnerships
quid pro quo
just-in-time procurement
Question 38
1 / 1 pts
Dick Mondell's Burgers and Chips recently opened in Gainesville. It sells several unlike types of burgers, including a institute-based alternative to beefiness, and milkshakes fabricated with homemade ice cream. On the day information technology opened, customers were given a survey that asked, "On a calibration of 0 to x, how likely would you lot be to recommend Dick Mondell's Burgers and Fries to a friend?" Based on the following responses from 260 customers, what is Dick Mondell's Burgers and Fries'
Internet Promoter Score? (Round to the nearest whole number)
| Score | 0 | 1 | two | three | 4 | five | 6 | 7 | viii | nine | x |
| Number | 4 | 10 | half-dozen | v | seven | 16 | nine | 39 | 42 | 65 | 57 |
[Note: This question contains a tabular array with 12 columns and 2 rows. If your table does non appear or is incomplete, notify your proctor immediately and request that they have a screenshot for the incident report.]
47%
Correct Respond
25%
3%
56%
28%
Question 39
1 / 1 pts
Conducting marketing research is an excellent way to address the start objective in marketing, which is to discover consumers'
income to determine the most lucrative price point for a production.
multifariousness of opinion to create persuasive advertising messages.
characteristics that would be useful to segment markets.
Right!
needs to create products that could satisfy them.
lifetime value of an offer to the arrangement.
Question 40
1 / one pts
Becky is a social media influencer who promotes a line of organic skin products, including facial scrubs and masks. On each of her posts, she discloses whether it is a sponsored promotion, every bit required by which of the post-obit?
Lanham Deed
Sherman Anti-Trust Act
Consumer Product Condom Commission
Correct!
Federal Merchandise Commission
Robinson-Patman Act
Question 41
1 / i pts
Panera has created a new way to lodge in their stores. They now accept kiosks where you can identify your lodge without having to collaborate with an employee. Panera wants to know how their employees think this new system has been working. So, they send all of their employees a survey to get feedback. Based on the Marketing Information Organisation (MIS) data nomenclature, where would this research be classified?
Secondary, Internal
Correct!
Primary, Internal
External, Descriptive
Secondary, External
Master, External
Question 42
1 / 1 pts
Liza is talking to her mom during dinner most how much she would like to get a new prom apparel. She recently found some decent options on a few online shopping sites such as Tobi and Lulus. The adjacent day, Liza starts to see ads for prom dresses in her social media newsfeed likewise as in her Google searches. Which marketing concept accounts for these ads?
Media Fragmentation
Correct!
Artificial Intelligence (AI)
Derived need
Hacking
Media saturation
Question 43
ane / 1 pts
Addison is the new head of marketing for Powerade. With the Super Bowl coming up, Addison has to work with her marketing and advertising team to create an effective commercial that can exist aired during the Super Bowl. Ane of the master points she wants to focus on is comparing Powerade to Gatorade and showing how Powerade, like Gatorade, is essential for able-bodied recovery and can replenish individuals afterwards any blazon of work out. Which positioning approach is Addison using by comparison Powerade to Gatorade?
User Category
Product Feature
Mass Customization
Correct Answer
Points of Parity
Points of Difference
Question 44
1 / ane pts
The purpose of market segmentation is to respond more than effectively to the wants of groups of potential buyers in order to
assume social responsibleness.
Correct!
increase sales and profits.
provide the all-time quality products on the marketplace.
maintain marketplace share.
utilise the firm's resource most efficiently.
Question 45
ane / one pts
The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the cosmos of goods and services that they can produce and market place to others is referred to as
Correct!
business organization-to-business organization marketing.
organizational marketing.
institutional marketing.
integrated marketing.
reseller marketing.
Question 46
1 / 1 pts
Restaurants like Chipotle and Moe's offer customers similar products (taco, basin, burrito, etc.) with the ability to add ingredients (guacamole, queso, etc.) to fit each client's taste preferences. What type of targeting strategy is this an example of?
Production
Mass Marketing
Concentration
Multisegment
Correct!
Mass Customization
Question 47
ane / 1 pts
Steph wanted to find a new moving picture to lookout man, every bit she no longer understood the latest pop-culture references. Steph asked her friends what they had seen recently and looked at what the critics were saying on the Rotten Tomatoes website. After researching several movies, bought a ticket to seeA Star is Built-in. When Steph asked her friends what movies they had seen, which part of the controlling process was she engaged in?
Purchase
Mail service-purchase Consumption
Problem Recognition
Alternative Evaluation
Right!
Information Search
Question 48
1 / 1 pts
An stance leader is an individual
Correct!
who exerts straight or indirect social influence over others.
who is able to use moral persuasion to get others to comply with the latest trends.
in an organization who encourages other paid individuals to forwards marketer-initiated letters to others via e-postal service, social networking, websites, and blogs.
inside an organization who influences decision making.
who is able and willing to cut cerise tape and motility an arrangement'southward marketing program forward.
Question 49
1 / 1 pts
Sherrie sold nigh $800 worth of produce last weekend at a farmer'southward market, just it was sunny and warm both days. This Sat and Sunday are both supposed to be rainy, and so she thinks fewer people will nourish. She estimates she'll but sell about three-fourths of her full from final time, or $600. Sherrie'south sales forecast is an example of a(n)
incremental forecast.
direct forecast.
Right!
lost-horse forecast.
indirect forecast.
buyers' intentions forecast.
Question l
1 / 1 pts
The metropolis of Palatka, Florida, is looking to develop new businesses in the surface area. Mayor Romero has asked the city quango staff to inquiry future population trends to see what types of business organisation would exist most beneficial to the metropolis in the next 10-fifteen years. According to the population trends discussed in class, which type of businesses are likely to be in highest need?
Correct!
Retirement Homes
Day Care Centers
Fast Food Restaurants
Movie Theaters
Fitness Centers
Question 51
1 / 1 pts
A consumer journeying map is a visual representation of
A consumer journeying map is a visual representation of
situations in which a consumer is physically in contact with a product, such as during trial in a store or at dwelling house.
a brand'south offerings and how they align with various target markets.
Correct!
all of the touch points for a consumer who comes into contact with a company's products, services, or brands before, during, and after a purchase.
exchanges for a particular product or with a particular brand, including frequency and book in dollars or units.
Question 52
1 / i pts
In conducting marketplace enquiry, effective decision makers set criteria or standards known every bit that are used in evaluating proposed solutions to a problem.
marketing dashboards
descriptive enquiry
trouble definitions
Right!
measures of success
constraints
Question 53
1 / i pts
The manufacture sales for backpack companies in the U.Due south. in 2018 are listed below:
| Brands | Sales Revenue |
| Jansport | $80 million |
| Due north Face | $73 one thousand thousand |
| High Sierra | $36 million |
| Herschel | $23 million |
| All Others | $38 million |
If North Face and Herschel were to merge, what percentage market place share would the new, combined visitor have (rounded to the nearest whole percent)?
[Notation: This question contains a table with 2 columns and half-dozen rows. If your tabular array does non announced or is incomplete, notify your proctor immediately and request that they have a screenshot for the incident written report.]
Correct!
38%
9%
29%
45%
39%
Question 54
1 / 1 pts
Practices that include filing warranty claims later on the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of
costs to be passed along to shareholders every bit a part of doing business.
violations of the Consumer Bill of Rights.
Correct!
unethical practices by consumers.
acceptable consumer code of ethics.
normal and reasonable consumer behavior.
Quiz 04
Question 1
one / 1 pts
Powerade has introduced a new low-carb version of its sports drink called Powerade Option. In response, Gatorade immediately launches a similar low-carb version of its brand. This new type of Gatorade is an example of what kind of product?
Correct Answer
"Me-likewise"
"Follow-the-leader"
Category extension
Generic
"Carbon copy"
Question 2
1 / 1 pts
A 3M researcher worked with university students to develop the Mail-it Flag Highlighter. His team evaluated the technical feasibility of the proposed pattern and whether the idea met the house'south new product objectives. Which stage of the new product procedure was this product in?
Correct!
screening and evaluation
new product strategy evolution
idea generation
prototype testing
concern assay
Question 3
1 / one pts
When the first portable audio record players were introduced, they enjoyed a rapid charge per unit of diffusion into the market. (Prior to their introduction, if you wanted to listen to music when you lot were out and about, you had to perch a heavy "boom box" on your shoulder.) Later, portable tape players with automated rewind functions and larger capacity were introduced. Based on what you lot have learned about new production diffusion, would you expect that the "new and improved" tape players would diffuse more slowly or more apace than the original ones? On what dimension of new products do you lot base your response?
faster, due to greater compatibility
Right!
slower, due to a smaller relative reward
faster, due to a greater relative advantage
slower, due to greater risk
slower, due to greater complexity
Question 4
1 / 1 pts
Items used in the manufacturing procedure that go function of the final production are called:
accessory equipment.
Correct!
components
support goods.
specialty goods.
supplies.
Question 5
i / 1 pts
Claire goes to the supermarket to buy syrup. As she walks down the aisle, she notices Aunt Jemima'south Peanut Butter. This is a new product from Aunt Jemima. Previously the brand sold only syrup and pancake mix. Claire sees a motion-picture show of Jemima on the jar. In this case Aunt Jemima'south picture represents a _______, while Aunt Jemima's Peanut Butter represents a _______.
Brand personality; line extension
Right Reply
Trade grapheme; category extension
Merchandise character; line extension
Brand name; make extension
Brand personality; category extension
Question vi
1 / 1 pts
A strategy of dropping a production from the product line, ordinarily in the pass up stage of the product life bike, is called:
diversifying.
segmentation.
harvesting.
Correct!
deletion.
aggregation.
Question 7
1 / 1 pts
Whenever Rachel goes shopping for purses, she always purchases a Gucci, even though she prefers the style of Coach. She thinks that the more expensive a product is, the meliorate it is. What component of Gucci's brand equity is Rachel relying on?
Right!
perceived quality
familiarity
preference
make associations
awareness
Question 8
1 / i pts
Best Buy has decided to sell DVD players under the brand name, Best. These DVDs volition be manufactured past Toshiba. Best Purchase decided to practice this in society to increase their profit margins. Sony also produces DVD players, which are sold at Best Buy and in many other stores. Sony would exist considered a/an _____ brand while Best would be considered a/an _____ brand.
Multiple; Private Label
Name; Prototype
Correct!
National; Individual Label
Multiple; Generic
National; Generic
Question ix
1 / 1 pts
Products that are introduced, pass up, and so are re-introduced are characteristic of the __________ blazon of product life cycle.
low learning
aberrant
fad
loftier learning
Right!
style
Question 10
1 / 1 pts
The Betty Crocker Original Supreme brownie mix with Hershey'south chocolate is branded using which strategy?
generic branding
Correct!
co-branding
mixed branding
multiproduct branding
private branding
Looking for a Like Assignment? Gild now and Go 10% Discount! Use Coupon Code "Newclient"
Source: https://academicheroes.com/mar3023-principles-of-marketing/
0 Response to "Reprocess a Good or Service They Buy Before Selling It Again to the Next Buye"
Post a Comment